Here’s a little motivation for your Tuesday for ya. Under Armour just launched its new Rule Yourself campaign featuring NBA MVP Stephen Curry, American Ballet Theatre Principal dancer Misty Copeland, two-time golf major champion Jordan Spieth and NFL MVP and Super Bowl Champion Tom Brady. The campaign consists of this :60 spot as well as some shorter fillms that will be released this fall.
Adam Peake, Executive Vice President, Global Marketing at Under Armour told Cynopsis Sports, “The concept of the ‘Rule Yourself’ campaign is simple you are the sum of all of your training. It’s the only way to get better, and it’s the common thread that unites each of our all-star athletes around the globe. Under Armour provides the gear, equipment and digital tools the athlete needs to push through a tough workout. But we also want to give them that extra inspiration to improve everyday, to keep building their inner army and to stay focused on success even when the going gets tough.”
Alright we’re outta here. Gotta go build the army!